Brand Introductio

Jiangsu SOFTLOVE Business Co., Ltd., established in 2013, is a brand subsidiary of Jiangsu Best Garment Group. Adhering to “health, safety and environmental protection”, we founded the medium and high-end baby clothing brand “SOFTLOVE”, specializing in the R&D, manufacturing, distribution and retail of children’s clothing and products.


SOFTLOVE has two retail channels covering the whole of China, namely, e-commerce and offline experience stores. Since 2013, it has successively settled in well-known e-commerce platforms such as Tmall and VIP shop. It has set up direct stores in high-end department stores such as Golden Eagle and Yaohan. Currently, “SOFTLOVE” has gathered many stable customer groups and has been deeply recognised and loved by Chinese families. In the future, SOFTLOVE will continue to pay attention to listening to and responding to customers’ needs, provide innovative products and caring services for Chinese families, and accompany babies to grow up healthily and happily.